How To Advertise On X – 800-599-7180
Now is the Time to Advertise on X!
OK. So you know that Twitter is now called X and you understand that there has been a slight drop of 4 or 5 percent in the total number of people that have been using Twitter. This being true, now there’s only 528 million people using X worldwide, and estimated to reach 652 million people by 2028. The U.S. has the most users, at 95.1 million. Needless to say, this is a very solid and respectful number. It should be crystal clear that you can get actual measurable ROI on your advertising spend.
Another great reason to advertise now is that over half of the X users are between 25 and 49 years old. So, if you’re trying to increase your market and expand your message to younger audiences to keep your product or service alive, this is a great choice for that! About six out of 10 of users are between the ages of 25 and 49 years old. The rest of the age groups are made up of 17% under the age of 18 and approximately 18% over the age of 50.
Making a custom ad that would appeal to and reach those groups of people is a way to ensure that your message and/or product and service reaches your target audience! If you’d like to reach males, X is a great choice because it’s almost three to one men to women. Not great numbers for a dating site for guys but if you want to reach guys with an advertisement, then this is the place to be!
In the US alone, there are more than 95 million users. Imagine reaching even a small fraction of that many people! Do the math!
Don’t wait around until it’s too late. Take advantage of the Elon Musk changes now. Call us at 800-599-7180.
A Little Background…
As a social media platform, perhaps no other has had the controversy as Twitter has. And Twitter, now called X, continues to be a hot spot, but in a way that has powerful potential, because it is among the few platforms that allows freedom of speech. Sure, there are “rules of engagement,” but since its acquisition in 2022 by billionaire, Elon Musk, what content was largely monitored, and much disallowed, is now being permitted. This is good news!
Just Exactly What is X?
X is a social networking and microblogging service. Users use any device with an internet connection and a web browser to send and to read messages, called “tweets.” In the past, “tweets” could only be up to 140 characters long, but as of November 2017, now users can send entries up to 280 characters.
From the “About” page on Twitter, “Twitter is what’s happening and what people are talking about right now. We serve the public conversation. That’s why it matters to us that people have a free and safe space to talk. Life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters.”
Thankfully, this is more accurate now that Mr. Musk has acquired the platform.
A Little More Background…
In 2017, Twitter claimed it had 330 million active users worldwide, but that number proved to be inaccurate. A 2020 study suggested that up to 15% of the users weren’t real people but bots engaged in phishing scams, fake engagement, and other dishonest activity. Remarkably, users increased.
In October 2022, businessman Elon Musk bought Twitter for $44 billion after a heated purchase process in which Musk tried to back out, citing the aforementioned bots. Eventually, Musk closed the deal. In 2023, Musk announced that the Twitter name was going to be replaced by the simple letter, X. The new name and logo, X, replaced the bluebird icon on the website.
You can use videos, images, or words, or some combination of the three, and there’s an X ad format that fits your business goals. You can build brand awareness, grow your following and create a loyal audience, and promote your products and services.
With over 95 million users in the U.S., what are you waiting for? Call us today and learn how you can take advantage of this powerful social media platform! 800-599-7180